My Experiences

Horizon Media

Integrated Business Solutions Strategist Intern

June 2025-August 2025

Developed comprehensive competitive analysis and market research to present to the TIAA client
Supported the media buying process and collaborated on the design of paid media creatives
Managed and tracked media plan timelines and deliverables to ensure the timely launch and execution of multifaceted digital marketing campaigns
Participated in company workshops on AI and emerging media trends, gaining insights into how technology is reshaping consumer search and digital strategy

Sports Marketing Analyst

May 2024-August 2024

Conducted business outreach to over 300+ companies to secure marketing opportunities for clientele
Prioritized athlete clientele interests and research company values to suitably align organic brand partnerships
Communicated business and client information to establish beneficial partnerships during business meetings

Marketing Intern

August 2023-December 2023

Coordinated student-athlete NIL appearances for the Badger Charity Challenge to expand the reach of 23 charities
Optimized social media engagement of 23 student-athlete Instagram accounts through digital analytics
Executed the Badger Charity Challenge marketing campaign to increase campus engagement and UW bookstore sales through in-person media exposure

Marketing Analytics Intern

June 2022-August 2022

Interpreted customer interviews and organized data in Excel to identify improvements in customer satisfaction
Analyzed consumer segments to determine patterns in customer feedback and increase Adobe subscriptions
Presented market recommendations and communication strategies to Adobe team based on consumer feedback

Public Relations Intern

December 2020-February 2021

Glencoe, IL

Improved company social media accounts to adequately promote public relations firm’s values
Engaged in client conversations to develop brand strategy and marketing campaigns