Written Reports
Delve into some of my reports on brand analysis and market research
Market Research Report: Dyson
My group completed a comprehensive Market Segment Analysis for the Dyson Airstrait, defining and quantifying the ideal target market. This extensive research project involved profiling consumer behavior, media consumption, and lifestyle characteristics, which culminated in a competitive positioning statement and a fully supported, ready-to-implement marketing mix strategy. In the process of creating this report, I strengthened my market research and collaboration skills.
Digital Marketing Strategy: Waterfront Apartments
For my Digital Marketing course, I worked with a local apartment complex to analyze and improve their digital presence. I met with the management at Waterfront Apartments to understand their business goals and develop a digital marketing strategy to align with the company's mission. I conducted research using social listening and social media analysis metrics to gain a comprehensive understanding of the apartment's online presence. Based on my analysis, I have outlined a strategy to enhance social media engagement and increase brand exposure. Through this project, I blended my analytical and creative mindsets to fulfill the client's goals.